Star India’s newly launched channel Life OK has gone on-air this Sunday, December 18, in the company of Bollywood diva and ever-gorgeous Madhuri Dixit as the ‘Sutradhaar’. The stories in that will have a gripping content that urges the viewers with the philosophy called as ‘Life is Ok’.
Star India Ceo, Uday Shankar, stated that they have discovered that the audience wants an enhanced worth for their precious time. And thus the stories on Life OK will be narrated in 7 days a week, which will feature 3 stories per hour. Further he added that people are repeatedly saying that they are still not getting understood why they are doing such type of stories, and thus he says that diva Madhuri Dixit will be the ‘sutradhar’, who will be an entirely narrative introduction on Life OK.
After becoming a promising judge in reality TV show Jhalak Dikhla Jaa, which had a decent TRP, the ever-gorgeous Madhuri Dixit is now ready to become visible as an anchor to start on a newly-launched entertainment channel, Life OK. Disagreeing with the rumours that she was the channel’s official partner, she says that she is merely anchoring it to open it to the masses. The actress’s position will be that of a narrator or “brand philosopher”. She says that the channel will have worthy-based shows, and for that she will be the ‘sutradhar’ and will read between the lines, such that to chat about the shows with the audiences.
It’s the first assignment that Madhuri has carried out after coming back from America to India in October 2011, in the company of her two sons and beloved hubby Dr S. Nene. Well it looks like Madhuri have discovered the small screen as a safer choice than Bollywood, as after judging in Jhalak Dikhla Jaa, she has as well previously anchored a Zee TV cookery reality TV show, Food Food Maha Challenge, in the company of famous Chef Sanjeev Kapoor.
However mesmerizing from her smile, she has another reason to share regarding this. Madhuri says that ever since from returning to her home country India, her first and foremost main concern is to make her kids at ease and for that to provide them more and more time. Thus she is selecting assignments with an extreme care, Madhuri added.
Life OK is being launched by Star India Pvt Ltd, which has drained the over and done with on its 8-year-old Hindi channel Star One. The channel too assures to provide shorter advertisement breaks. As a ‘sutradhaar’, Madhuri will direct the audiences in relation to the stories on the channel and its connection to the channels viewpoint.
This newly-launched channel will as well spot the come back of the controversial reality show Sach Ka Samna – Bhrashtachar Ke Khilaf Sach Ki Awaz. In its second term, anchor-actor Rajeev Khandelwal will question contestants on the grounds of their truthfulness at their respective place of work. This show will put the limelight on an invasive ethical and economic corruption.
Life OK will too have social dramas like Meri Maa, Smile Please, Saubhagyavati Bhav, Tum Dena Saath Mera and a mythical show Devon Ka Dev Mahadev. “Meri Maa” delivers a mark of respect to the exceptional bond among a mother and a child; “Mahadev” is on the subject of Lord Shiva’s voyage; “Saubhagyavati Bhava” depicts the grief of a girl whose parents are focussing only on the outer appearances while picking her life partner; “Smile Please” tells us that the bond that connects a family is the morals and not the money; and “Tum Dena Saath Mera” will explain how a trouble-free happiness of life have turn into victims in this the money-orientated world.
Star India Ceo, Uday Shankar, stated that they have discovered that the audience wants an enhanced worth for their precious time. And thus the stories on Life OK will be narrated in 7 days a week, which will feature 3 stories per hour. Further he added that people are repeatedly saying that they are still not getting understood why they are doing such type of stories, and thus he says that diva Madhuri Dixit will be the ‘sutradhar’, who will be an entirely narrative introduction on Life OK.
After becoming a promising judge in reality TV show Jhalak Dikhla Jaa, which had a decent TRP, the ever-gorgeous Madhuri Dixit is now ready to become visible as an anchor to start on a newly-launched entertainment channel, Life OK. Disagreeing with the rumours that she was the channel’s official partner, she says that she is merely anchoring it to open it to the masses. The actress’s position will be that of a narrator or “brand philosopher”. She says that the channel will have worthy-based shows, and for that she will be the ‘sutradhar’ and will read between the lines, such that to chat about the shows with the audiences.
It’s the first assignment that Madhuri has carried out after coming back from America to India in October 2011, in the company of her two sons and beloved hubby Dr S. Nene. Well it looks like Madhuri have discovered the small screen as a safer choice than Bollywood, as after judging in Jhalak Dikhla Jaa, she has as well previously anchored a Zee TV cookery reality TV show, Food Food Maha Challenge, in the company of famous Chef Sanjeev Kapoor.
However mesmerizing from her smile, she has another reason to share regarding this. Madhuri says that ever since from returning to her home country India, her first and foremost main concern is to make her kids at ease and for that to provide them more and more time. Thus she is selecting assignments with an extreme care, Madhuri added.
Life OK is being launched by Star India Pvt Ltd, which has drained the over and done with on its 8-year-old Hindi channel Star One. The channel too assures to provide shorter advertisement breaks. As a ‘sutradhaar’, Madhuri will direct the audiences in relation to the stories on the channel and its connection to the channels viewpoint.
This newly-launched channel will as well spot the come back of the controversial reality show Sach Ka Samna – Bhrashtachar Ke Khilaf Sach Ki Awaz. In its second term, anchor-actor Rajeev Khandelwal will question contestants on the grounds of their truthfulness at their respective place of work. This show will put the limelight on an invasive ethical and economic corruption.
Life OK will too have social dramas like Meri Maa, Smile Please, Saubhagyavati Bhav, Tum Dena Saath Mera and a mythical show Devon Ka Dev Mahadev. “Meri Maa” delivers a mark of respect to the exceptional bond among a mother and a child; “Mahadev” is on the subject of Lord Shiva’s voyage; “Saubhagyavati Bhava” depicts the grief of a girl whose parents are focussing only on the outer appearances while picking her life partner; “Smile Please” tells us that the bond that connects a family is the morals and not the money; and “Tum Dena Saath Mera” will explain how a trouble-free happiness of life have turn into victims in this the money-orientated world.
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